Just a quick note (and a placeholder for future reference), the State of the Vlogosphere 2010 has been released by Mefeedia.
I will look at it more closely this week, but a few things caught my eye. I was surprised at the rate of syndication across platforms. They found that “pro-vloggers” upload their video to an average of 3.6 sites. (This changes my spin on Grussin’s promiscuity of YouTube a bit – this will be tomorrow’s entry.) I was not surprised, however, by the rate of consumption on mobile devices. Was it not always a question of quality and price of bandwidth? As the bandwidth prices drop, I am sure we will see bandwidth-heavy media consumed more and more. The other interesting fact I found was the watch time. It is actually something I have noticed in my own research. It seems that optimal video length is about 2 minutes. YouTube suggests no more than 5 minutes (optimal in this sense being related to receiving the most views).
What did you think of the report? Change your mind on anything? Wish something was report which was not?
This site is one researcher's wanderings through participatory media. Focusing on youth created media, I will use this blog to document my study of YouTube and related video hosting sites.
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